Episode 1

Ep. 01: The Key to Growing Your Lash Business is Effective Marketing

https://www.instagram.com/laurenlappin_

Today we answer the age old question: "How do I get more clients for my Beauty Business?"

Lauren breaks down the essential marketing elements that have helped grow her Lash Salon to incredible success. Not only will you hear 'what to do', but Lauren also shares ' how to do it'.

Beauty Business Marketing 101.

  • Welcome to The Lash Business Lounge (00:00)
  • Do Free Model Sets (01:58)
  • Take Great Photos (04:25)
  • Model Search Competition (07:45)
  • Referral Cards (11:18)
  • Automated Email/SMS Promotions (13:45)
  • Surprise Credit Vouchers (15:55)

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

Everything Lauren Lappin: https://www.laurenlappin.com.au

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

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About the Podcast

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Salon Goals
Honest conversations about leadership, profit, and the realities of growing a beauty business.

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About your host

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Lauren Lappin

Lauren Lappin is a salon owner and business coach with over 12 years experience building and running a successful staff-led beauty salon. She works with beauty business owners to help them lead better, make clearer decisions, and build businesses that are profitable, well-run, and sustainable long-term.