Ep. 164: Stop Posting This on Your Salon Instagram (It’s Costing You Clients)

In this week's episode Lauren discusses the types of things that you should definitely NOT be posting on your Salon Instagram. Irrelevant and/or Inappropriate posts on your Salon socials can impact your professional reputation, and by extension, cost you new and existing Clients.

Educating, Inspiring, Entertaining and Connecting, these are the only types of posts you should be posting on your business socials ~ Lauren Lappin.

Stop Posting This on Your Salon Instagram:

• Stop posting your Salon Policies.

• Stop posting about Price Increases. (06:00).

• Stop putting "No DM's" in your Instagram Bio. (11:45).

• Stop putting "Not Currently Taking New Clients" in your Instagram Bio. (16:30).

• Never post rants about your Clients on your business social accounts. (19:00).

• Never post about an apparent lack of Client Loyalty toward you and/or your business. (24:45).

• Never post about how your Clients and potential Clients should communicate with your business on socials and via DM's. (29:30).

• Never post about Clients running late. (32:20).

• Before you post anything on your Salon socials, start by thinking: What will my Clients or potential Clients get out of this post? What's in it for them? (38:30).

Educating, Inspiring, Entertaining and Connecting.

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing