Episode 186

Ep. 186: Is AI Sending Clients to Your Competitors Instead of You?

Get the AI Visibility Kit here: https://www.laurenlappin.com.au/visibility-kit

In this week's episode Lauren shares some incredibly valuable (and time sensitive) information around the importance of AI Search in 2026, and how your business is being found online, or why perhaps, its not being found.

Getting Found in the Age of AI:

  • (01:00) The Age of AI and its Impact on Online Visibility.
  • (03:12) The Shift from Google to AI for Information.
  • (05:34) Building AI Trust Signals.
  • (12:56) Technical Signals for AI Trust.
  • (22:13) Authority Signals for AI Trust.
  • (23:40) Brand Signals for AI Trust.
  • (28:05) Delving Deeper into Technical Signals.

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Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

About the Podcast

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Salon Goals
Honest conversations about leadership, profit, and the realities of growing a beauty business.

About your host

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Lauren Lappin

Lauren Lappin is a salon owner and business coach with over 12 years experience building and running a successful staff-led beauty salon. She works with beauty business owners to help them lead better, make clearer decisions, and build businesses that are profitable, well-run, and sustainable long-term.