Ep. 179: The Reason You're Fully Booked, But Still Not Growing

What is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms.

• The Importance of Focusing on Content Creation. (00:21).
• Calculating Average Hourly Rate for Content Creation. (02:24).
• Time Management for Content Creation. (06:07).
• Breaking Down the Content Creation Process. (21:37).
• The Challenge and Next Steps. (28:44).
• Accountability and Support. (32:19 ).

Work Through Your Own Numbers:

• Step 1 — How many new clients did you bring in last month? (e.g. 82 new clients in January 2026).
• Step 2 — What is the average spend of a new client? (e.g. $105 in the same month).
• Step 3 — Multiply those two numbers together 82 x $105 = $8,610.
• Step 4 — Divide by 4 to get your weekly new client revenue $8,610 / 4 = $2,152.50 per week.
• Step 5 — How many hours per week did you spend creating content that month? (e.g. 5 hours per week).
• Step 6 — Divide your weekly new client revenue by your content hours $2,152.50 / 5 = $430.50 per hour.

That is your rough hourly rate for content creation. Now ask yourself — are you treating content like it's worth $430 an hour?

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing