Ep. 72: First Impressions Matter.

Salon CEO Day: https://www.laurenlappin.com.au/the-salon-ceo-day

In this week's episode Lauren discusses why First Impressions Matter so much in your service-based business.

Keep top-of-mind while listening to this episode that you're in the Business of Selling Beauty.

Have a Beautiful Uniform. Flattering, tidy, and well-cared-for uniforms create a sense of professionalism, and as a bonus, a great uniform is a highly effective visual branding asset (online and off).
Have a Personal Presentation Policy. Set the standard in your Salon around what's expected regarding Lashes, Brows, Hair, Makeup, Jewellery, Hygiene, Shoes, Perfume, etc. and document it.
Salon Cleanliness. The aroma of your Salon needs to pleasant, and consistent. There needs to be zero public facing clutter (and ideally no clutter anywhere in your Salon). Both yourself and your Team needs be keeping surfaces, glass, tools and supplies clean, tidy and well presented at all times. (And don't forget about your waiting area).
Workstation Cleanliness. A clean and tidy workstation is paramount to building Trust with your Client(s). Systemise cleaning-as-you-go into your Policies and Procedures.
Clean (scent-free) Hands. You don't want any smell(s) on your hands, and your hands have to be as clean as humanly possible at all times.
A Great Looking P.O.S Area. Your Point of Sale (P.O.S) needs to clean, uncluttered, and optimised for taking payment, booking/rebooking, and selling products to your Client(s).

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

Everything Lauren Lappin: https://www.laurenlappin.com.au

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group.

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.